1. Taking the CCTV Stage: A New Chapter for AI + Pet Health
On April 13, CCTV's "Win in AI+" Season 2 Shanghai roadshow was held. Nearly 30 AI startup teams competed. Begin Petcare was invited as the representative of AI-powered pet health management.
This appearance was an industry statement: pet health — long reliant on empirical judgment — is undergoing a genuine restructuring.
2. What Begin Petcare Is Building: AI Redefining Pet Medicine
Begin Petcare is creating a complete closed loop of "smart hardware + AI algorithms + cloud data" spanning stores, hospitals, and homes.
Store Product: Non-Invasive Health Check Robot
Using 500x HD microscopy for non-invasive screening, it quickly identifies ear mites, ringworm, and dental calculus while auto-generating care recommendations.
Hospital Product: Pet Vet AI Diagnosis Assistant
Designed for veterinarians, it combines portable medical devices with AI powered by the ELFVET model to improve diagnostic efficiency.
Home Product: In-Development Home Solutions
Begin Petcare is developing home hardware and AI solutions to connect monitoring, screening, and diagnostics into a complete lifecycle loop.
3. Technology Approach: Making AI Truly "See" Pet Health
Begin Petcare uses a "generalist + specialist" mixture-of-experts architecture with data from global datasets, expert cases, and proprietary hardware.
Unlike purely software products, Begin Petcare's smart hardware actively captures pet health signals — moving from experience-driven to data-driven healthcare.
4. Market Validation and Commercial Progress
Store products are operational in multiple partner stores, and the hospital version has been deployed in several veterinary hospitals.
Partnerships include Oriental Gene, Ruipai, and Zhongrui Group. Begin Petcare is building a first-mover advantage in this emerging niche.
5. From the CCTV Stage to Industry Infrastructure
"Win in AI+" is not an endpoint — it is a new beginning for Begin Petcare's acceleration.
When AI empowers every life, the next decade of pet health is just beginning.
